How To Recruit In Our Digital World

What are the hot new trends in recruitment right now?

The recruitment industry is a little like Madonna. Yes, you heard right. Trust us with this one. Think about it. They both have reinvented themselves again and again to ensure maximum relevancy in our changing world. And this characteristic love of evolution pays off.

As our increasingly digital world morphs, so too, do the pillars of our society. Politics, culture, communication and technology are constantly transforming; bringing us closer together when we are continents apart.

And, with this people have changed. In our contemporary world of wellness junkies and smart-phone addicts; ‘influencers’, identity politics and vloggers reign supreme. Job seekers are more interested in ‘work-life balance’, honesty, social justice, authenticity and civil responsibility. With the help of the internet they are also much more confident with their skills and knowledge and know how to upskill – quickly.

Add to this the tightening of the talent market and you can see that recruitment must change in order to remain successful. I mean, we’re the ones who place amazing individuals into jobs so they can change the world, without us work wouldn’t get done – or even started!

So, how can we stay ahead? Let’s find out…

Stay social

In this digital world, you almost don’t exist without a social media account. From your local beauty salon to a large government body and everything in between, businesses or organisations are always aiming for a sizable social media presence.

And it makes sense.

Wherever you are, no matter the time, people are looking at their smart phones and one guess what’s on the screen? Their social media feeds. Organisations and recruiters, alike must continue to invest and grow social. Using innovative partnerships, sponsored content and ‘influencers’ can all help to grow contacts and talent pools. Especially, if you are trying to attract a younger market.

Explore AI & chatbots

According to a recent LinkedIn recruiting survey, hiring is set to rise in 2018. This, coupled with the tightening labour market means there will be a lot of work to be done – most of it over email.

More hiring means a stack of applications and the inevitable email reply. Whether it’s to inform the candidate they aren’t suitable or that their application has been received and is waiting to be assessed, it’s a rudimentary task that can be very time consuming. And that’s why automated emails are used. But, many argue that this is a bad candidate experience.

Forward-thinking recruiters are investigating AI and chatbots to deal with these basic but time-costly tasks, making candidates feel more involved while creating a positive and technologically advanced reputation.

Employment branding

Job seekers are no longer satisfied with landing a good job, they want to work at a good company. Setting yourself apart and illustrating to potential candidates that your organisation is dedicated to their staff is key to attracting the best talent. Recruiters are more likely to discuss benefits and recognition schemes in the initial hiring process. Recruitment Strategies Manager at Alorica, Adam Glassman reminds us, “it’s largely a candidate’s market right now, and selling the ‘why’ of your company, along with providing a positive impression, are two [sic] winning combinations.”

Mobile job seeking

We do everything on our smart phones – from paying bills to booking a table at a restaurant, grocery shopping and sharing photos; most of us have our phones on our person at all times. So, what about applying for jobs?

According to LinkedIn, 45% of active candidates have applied for a job using their mobile phone. Yet, only 13% of companies are investing in mobile recruitment tools. This is a trend that looks set to become more popular and Manager Director at FGS Recruitment, Billy Smith stresses that companies will have to pay attention. “With job seekers pressed for time and job hunting on the move, recruiters and employers will need to think mobile, first ensuring their web pages are optimised for display on mobile screens.”

Further Reading

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